NotesWorth a calm read
What we explain every week, in writing.
Costs, technical choices, marketing and automation. Written for people who decide, not for developers.
- Websites and e-commerce10 October 2026Astro and content architecture: fast sites that stay easy to managePerformance, SEO, and maintenance do not depend only on the framework. Here is how to design content, images, and information structure in a modern Astro site.
- Apps and business software18 September 2026React Native for business apps: one codebase, two platforms, less wasteWhen React Native is the right choice for iOS and Android business apps, which limits to consider, and how to design an app that stays maintainable.
- Apps and business software16 July 2026Edge-first applications: when to move APIs and logic closer to usersCloudflare Workers, Hono and edge architectures give faster APIs and predictable costs. When they pay off and when to keep a classic backend.
- Marketing and ads22 October 2026How to get more clients for a restaurant or a practiceGoogle profile, website, digital menu, direct bookings, reviews, social media and automation: what really works and in what order.
- Automation 22 October 2026n8n or Make: which automation platform to chooseTwo automation platforms compared for a small or medium European business: data and GDPR, indicative costs, use cases and when to pick one or the other.
- Apps and business software15 May 2026AI in the development workflow: useful, but only with disciplineHow to use AI-assisted development tools without turning apparent speed into technical debt: reviews, tests, security, and code ownership.
- Websites and e-commerce22 October 2026Core Web Vitals: what they are and how to improve themLCP, INP and CLS explained without jargon: what they measure, why they affect clients and rankings, and the fixes that actually improve them.
- Websites and e-commerce22 October 2026How much does a website cost in 2026Website costs in the Italian market: realistic ranges for brochure sites, company websites, e-commerce and web apps, ongoing costs and how to compare quotes.
- Websites and e-commerce17 March 2026Astro 6: server islands, responsive images and faster sitesAstro 6 brings server islands for hybrid rendering, native responsive images and better types. What actually changes and why it matters.
- Websites and e-commerce19 February 2026Directus: the data platform that changes headless CMSDirectus turns an SQL database into a headless CMS with REST and GraphQL APIs. How it works and when it is the right choice.
- Websites and e-commerce10 December 2025Headless architecture: content free from a single siteSeparating content from the site that shows it: what a headless architecture is, when it pays off for a business and when it is needless complexity.
- Websites and e-commerce22 October 2026WordPress or custom development: which to chooseWhen WordPress is the right choice, when a custom-built website is worth it, and how to decide based on budget, timing and management.
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