Artigiani del SalottoHandmade sofa manufacturer
Artigiani del Salotto.
ProblemPutting the real strength up front: you buy straight from the factory, with no middlemen.
What we didA product-led website, a page for every model, offers they can manage themselves.
ResultEvery page tells the story of the factory and leads towards a quote request.
Websiteartigianidelsalotto.it
Part of: Build
The challengeArtigiani del Salotto
Artigiani del Salotto makes every sofa in house, from frame to upholstery, and sells directly from the factory, without retailers.
That direct access to production, with the price and quality advantage it brings, is the company’s real strength. The website had to put it up front from the first glance, together with a wide range of customisable sofas, beds and armchairs.
The solutionArtigiani del Salotto
We built a product-led site in Astro. Direct factory production is the guiding message on every page; each type of sofa has its own page; dedicated sections explain the production process and materials; clear paths lead to a consultation request.
Seasonal offers can be managed without touching the structure of the site.
The resultArtigiani del Salotto
A website that clearly communicates the company’s advantage, the factory with no middlemen and verifiable craftsmanship, and takes visitors to a quote or a consultation.
The websiteAs it is today
Disciplines involvedSolutions and products
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